A day of a food blogger
Have you ever wondered who is a food blogger? Or what does a food blogger do? What is his/her daily schedule? How a food blogger creates content? If yes, you are in a good place right now 🙂 I decided to tell you a bit more about it all 🙂 So sit tight, prepare your coffee, and enjoy reading 🙂
A day of a food blogger
First of all, let’s see what is Wikipedia saying about food bloggers.
“Food blogging represents a complex interweaving of “foodie” or gourmet interest in cooking with those of blog writing and photography. The majority of blogs use pictures taken by the author himself/herself and some of them focus specifically on food photography. These blogs can be monetized by the blog creators for profit.“
Do I agree with this statement? Partially yes and partially no. 🙂
I definitely agree that a food blogger should be interested in cooking and eating. Without these two main subjects, you should not even think to start or provide a food blog. Just saying 🙂 Also I agree with the part about pictures. Just I would be a bit more cautious about it. I have seen food bloggers which are using photos secretly from others or in better cases free stock photos. Mostly because food photography is a complex and difficult thing to do and for some is much easier to use others work. Also, not everybody is a born food photographer and some people will never be good at it.
Where I do not agree with Wikipedia is the monetization. I am doing this for a bit longer than a year and I learned that monetization comes mostly from other sources, not so much from the blogging. And to be very honest, there is no 100% guarantee that once you run a food blog, you will make money on it. It is the hard work which will bring you some cash, not a food blog itself.Be professional, even if your blog is a hobby - 1st rule for food bloggers Click To Tweet
So what is a food blogger doing?
A food blogger is a human being as everybody who is reading this post. So I wake up in the morning, eat some breakfast, have a cup of tea or a coffee and check my phone. Then I cook something cool, eat only healthy dishes and make perfect pictures which I post directly from my cameras. In the afternoon I do sports, take a shower and cook some nice dinner. Which I show to my followers on Instagram or Facebook. Then I post an inspirational quote and go to sleep. And I do this, again and again, day by day. LOL… what a story right? 🙂
The truth is slightly different my friends. Before I started real food blogging I thought that a life of a food blogger looks like the one I described previously. Today I know that a food bloggers life is a bit more complicated.
So one more time… what is a food blogger really doing?
I will skip the part of waking up and other bulls**t and jump to the technical part of my day. So the majority of my day consists of planning and creating the content. When I say planning I mean like: choosing the food, researching the recipe, thinking about props and styling, composition and the photography style. Also, I think about the mood of the picture and emotions which I want to pass further. Once I am done with the plan I go to store and buy the ingredients. Usually, I plan several recipes upfront so I do shopping every 2-3 days.
As a second step, I cook the dish and prepare for the shooting. Cooking and shooting take around 1 hour per recipe (in case I cook a very difficult dish it can take up to 4 hours). When the pictures are ready I finally eat the dish 🙂 (which is mostly cold)
The third step is a photo editing and graphics creation. This step took me a couple of hours at the beginning, but the more I do it the faster I get. Now we talk about 30 minutes on average, per recipe of course. Next step (4th) is putting it all together and create the final recipe. I use a WordPress theme and several plugins which make the creation a bit easier. But it still takes around 30 minutes per recipe.
When I hit the publish button…
So after a couple of hours of content creation, my recipe is ready to be published on the blog. But before I do that I have to plan the posting strategy. I change into a social media marketing manager and plan the rollout through all my channels – Instagram post + Instagram stories, Twitter, Facebook, Pinterest, Foodgawker etc. Here we talk about 30-45 minutes. I tried to use some applications to speed up this process but it never worked well for me.
Once my recipe is out there I can take a short break. Finally 🙂
So, is it worth?
As you can see, food blogging is not the easiest job ever. Even though it might seem like that at the first sight. Nevertheless, I still love it a lot. Yes, sometimes I am pissed that some dish does not taste good or the pictures are not perfect but I still enjoy what I do 🙂 And when I check the statistics (by the way, I do that every Monday) and see that the chart is showing higher numbers and better engagement it makes me happy 🙂 In that moment I know that it is all worth to do 🙂
FYI – this is how my blog is performing since the beginning – Dec 2016 up to Feb 2018. It is clearly visible that the work put in in the past couple of months is slowly bringing results. And this is not the end yet, only the sky is the limit. 🙂
In case you enjoyed this post feel free to share it with your friends, give it a like or a comment below. Also, I will be happy to answer all your questions. Ciao.
Food blog types
The food blogging grew so much in past years that today it is very easy to find millions of food blogs on the internet. So what is the difference between them and which one to follow? Who are the people behind the scenes and how they do it? There are several types of food bloggers and I have decided to put them into categories for you. So next time you will be searching for a good recipe you will know which one is worth the try and from whom…
- Food photographers: In most of the cases, food bloggers which make awesome pictures are highly rated amongst the viewers and readers. Those are the ones which can tell a story with pictures and you might like them too 🙂 Although their food might not be the best one.
- Stylist: Here I would put food bloggers which are really good in food plating and styling. On another hand, they are not the best food photographers. Nevertheless, their food is more likely to be a good one.
- Chefs: These are the ones which do not care so much about the visual side and the only thing which matters to them is the taste of their food. They can be amateur home cooks or professional chefs. So in case you want to cook something really delicious these guys are the best to follow 🙂
- Dietitians: Many food blogs which appeared lately are the ones which are run by professional dietitians (in best case scenario), athletes or fitness trainers. This is the ones which will give you all the facts about food and diets, not necessarily about the cooking itself. The visual aspect of the blogs is also not the best one, not mentioning the average food photography and constant (annoying) product promotions.
- Fancy pants: This is lately my most unliked category. Fancy pants food bloggers are the ones which are good for one thing. And that is being so pathetic that you like them for it 🙂 Just as an example this is the guys, which start they recipes with a sentence “buy the pizza dough in a pizza shop”. !!! Like, seriously?! They have nothing common with cooking and food blogging. Also, their food is more likely to taste like s**t…
- Reviewers & critics: On the other hand I like these guys. They are the ones which travel through countries and cities and search for the best places to eat. Thanks to them the eating outside got safer 🙂 And as they eat a lot and know what taste good, they also might cook well. Recommended for following.
- Social Media Marketers: These guys are currently killing it on social media, having thousands and thousands of followers 🙂 They know how to run successful campaigns and collaborate with influencers in such a way that majority of other food bloggers can just dream about it. On the other hand, sometimes all the content they use is created by somebody else and it is kind of fictional. These are the ones having awesomely looking Instagram feeds, using applications for content uploads and selling “Social Media tips&tricks for food bloggers” spreadsheets for 9,99 EUR. – which are usually completely useless. 🙂